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Email: RL@RLboats.com, Skype: RL_INTL

News

Glacier Bay 2685

16.01.2020
Saw my favorite listing: 2007 Glacier Bay 2685 leave the marina when I was there photographing another boat.  http://www.rlboats.com/fishing-boats/6491 With semi-displacement hull this fishing & overnight cruising catamaran offers respectible range, comfortable overnight cabin with a/c, stability and soft ride in low to moderate chop.    

First price reduction

23.09.2019
When starting your own brokerage every new listing, buyer or seller prospect, every call or email counts. Today I got my first price reduction approved by the seller — a minor milepost. Now I am one step closer to selling his boat — a mint condition 2017 Blue Wave 2000 Pure Bay center console bay boat.

Facebook ads work better than Google adwords

19.09.2019
Advertising on Facebook works better than on Google search & display network. Google is dominated by corporations with dedicated internet marketers and a respectable advertising budget. Do you advertise or boost posts on social networks?…

How to secure your boat for a hurricane

29.08.2019
Turn off electrical equipment, close the fuel lines Remove isinglass, bimini, snap-in cushions to reduce windage Double the anchors, lines and fenders, use long & strong dock lines Tightly close hatches, doors, port holes Strap trailerable boat to trailer, block the wheels, tie trailer to corkscrew anchors in the ground In flood prone areas park on higher ground, away from trees and pointing into the wind Make sure your insurance premium is paid

Wholesale boats from dealer auctions

11.08.2019
Dealer auctions like www.manheim.comand www.adesa.comsell hundreds of boats every week at wholesale prices. Access to the auctions is limited to licensed dealers, who buy boats for resale or to fill orders from their customers. Ability to inspect the boat prior to purchase is limited, although auction provide photos and a basic condition report.   Banks use dealer auctions to sell boats repossessed from customers, who failed to make payments on bank financed new boats. Bank repossessed boats are usually newer models with low hours. Such boats are usually purchased by used boat dealers for resale.   Boat clubs, boat rental and boat charter companies also sell at boat dealer auctions. Their boats have very high hours and excessive wear, but are good mechanically with all maintenance up to date. Exporters and foreign buyers bid on such boats, attracted by very low prices.   New boat dealers sell used boats, they got on trade from customers, who buy new boats and trade in their older boats. Some boaters change boats every couple years in this manner. Such boats usually sell somewhere between wholesale and retail price, as new boat dealers have the option of selling traded in used boats at their dealership at full retail prices.   If you can handle minor mechanical and cosmetic work and are not afraid of bidding on a “cat in a bag” — you can save about 25% off retail in the summer, or as much as 50% during a snowstorm sometime between Christmas and New Year holidays. I got my Auction Access card in 2006 and speak from experience.  

Cheap boats from insurance salvage auctions

11.08.2019
Insurance salvage boat auctions like Copart www.copart.comand Insurance Auto Auctions www.iaai.comsell thousands of boats every week at a fraction of the book value.   Insurance boat auction and salvage boat auction inventory consists of boats, purchased by insurance companies from their customers after an accident. This includes not only boats with crash damage after a collision, or water damage when a boat is sunk, but also theft recovery, storm damage, or any incident where a person was seriously injured.   Rogue dealers sometimes sell badly damaged boats with superficial repairs and concealed damage at insurance auctions. Insurance companies themselves never conceal damage for liability reasons.   Newer boats sold at insurance auctions are purchased by boat repair shops to be expertly restored and resold. Many are purchased by boat dealers and boat repair shops from other countries. A few are purchased by dismantlers and scrap yards to be disassembled and sold for parts.    If you can handle serious engine, electrical, and/or fiberglass work — this is a chance to get a boat of your dreams without taking out a mortgage. Lightly damaged boats are sold at 35% below book, boats with moderate damage sell at roughly half the book value in the summer and as much as 80% off during the winter.

How to sell your boat fast

11.08.2019
Price your boat reasonably.Check NADA and BUC values, look at similar boats for sale at similar venues. Prices on Yachtworld are a poor guide if you are selling on Craigslist or eBay. Would you buy this boat now at that price?Stage your boat for pictures. Remove junk from the boat and the background. Frame pictures the way it’s done on the manufacturer’s website and tell a compelling story.Get the boat detailed. Compound and wax if needed. Clean the bilge and the head, remove rust if any.Fix any obvious deficiencies and have maintenance receipts available for inspectionIf a trailer is included make sure it is roadworthy, tires are good and the lights work.Unlike buying a car — boat purchase is an emotional decision. Give potential buyers every reason to fall in love with your boat.

R. I. P. websites

11.08.2019
Static, dated content Filled with adsPaywall for anything usefulThey track your activityMost content is low qualityNo interactionAre you: Using a search engine to find information or choose a product?Interact with vendors via chat?Use Twitter for latest news?Spend time in apps than on the web?Then why would you rely on websites to buy or sell a boat? Dynamic content and instant interaction is a must to succeed in sales. Your thoughts?

How to take boat pictures like a Pro

10.08.2019
«A picture is worth a thousand words» Take photos around sunrise or sunset, or on a cloudy day to avoid glareTake both wide angle photos to show the boat size and space onboard, but also closeups to highlight the selling points: valuable equipment, controls, luxury amenities, and anything that makes the boat feel special. Use manufacturer’s website for picture framing ideas.Focus on clean and appealing areas. Show the helm and cabin features, not bilge or engine under the cowl. Take pictures like a yacht broker, not a mechanic or a surveyor.Show most attractive pictures first and arrange them to tell a compelling story.If possible — take pictures of the boat running at full speed. Smiling girls onboard help sell the boat. For a fishing boat show your prize catch.As long as your boat is detailed and staged properly — take as many pictures as you can. Distant buyers rely on pictures to decide which boat to make an offer on and often use cosmetic condition to make guesses at the mechanical condition.Be sure to photograph any convertible feature of the boat such as convertible dinette, bow cushion filler, cockpit table, casting seats, camper canvas enclosure, etc.Tell a compelling story, but don’t lie. If the boat has problems you are not going to fix — disclose them upfront to avoid having to drop the price or lose the sale upon inspection.

Salesmen are dead? No, salesmen are reborn!

07.08.2019
What is the role of a salesman in the age of social networks, online stores, chat bots, and all-knowing search engines?In the past salesmen had a significant advantage over the buyers — acess to information. Buyers did not know exact pricing and availability, range of options, alternatives and competing products, promotions, etc. Presently the information superiority is with the buyer. With sufficient time and effor the buyer will be better prepared to deal, ofen knowing more about the product than the sales person he or she is likely to meet. Yet the sales profession is not dead. According to the Bureau of Labor Statistics the industry is projected to grow at 3% per annum. In 2018 Sales Engineers, who sell complex technical and scientific products and services to businesses had a median annual salary of just over $100,000. How can a salesman earn his keep in the current techological and economic environment? * Custom-made solutions, which meet the client's stated and implied needs precisely. * Consultative sales, helping the client find or create a solution to stated needs, or tools to achieve a desired goal. * Salesman acting as a sounding board for new ideas, a therapist, or a compassionate listener. * Identifying new needs, creating new markets — salesmen are in a unique position to see what's missing. Are you in sales or have you worked with a salesman, who made shopping a stress-free and pleasant experience? Please share your thoughts.  

Glacier Bay 2685

Saw my favorite listing: 2007 Glacier Bay 2685 leave the marina when I was there photographing another boat. 
http://www.rlboats.com/fishing-boats/6491
With semi-displacement hull this fishing & overnight cruising catamaran offers respectible range, comfortable overnight cabin with a/c, stability and soft ride in low to moderate chop.
 
 
Read more
16 january 2020, 00:16    Администратор по умолчанию News 0    0    0 0

First price reduction

When starting your own brokerage every new listing, buyer or seller prospect, every call or email counts.
Today I got my first price reduction approved by the seller — a minor milepost. Now I am one step closer to selling his boat — a mint condition 2017 Blue Wave 2000 Pure Bay center console bay boat.
Read more
23 september 2019, 22:09    Администратор по умолчанию News 0    0    0 0

Facebook ads work better than Google adwords

19 september 2019, 13:35    Администратор по умолчанию News 0    0    0 0

How to secure your boat for a hurricane

Turn off electrical equipment, close the fuel lines
Remove isinglass, bimini, snap-in cushions to reduce windage
Double the anchors, lines and fenders, use long & strong dock lines
Tightly close hatches, doors, port holes
Strap trailerable boat to trailer, block the wheels, tie trailer to corkscrew anchors in the ground
In flood prone areas park on higher ground, away from trees and pointing into the wind
Make sure your insurance premium is paid
Read more
29 august 2019, 15:12    Администратор по умолчанию News 0    0    0 0

Wholesale boats from dealer auctions

Dealer auctions like www.manheim.comand www.adesa.comsell hundreds of boats every week at wholesale prices. Access to the auctions is limited to licensed dealers, who buy boats for resale or to fill orders from their customers. Ability to inspect the boat prior to purchase is limited, although auction provide photos and a basic condition report.
 
Banks use dealer auctions to sell boats repossessed from customers, who failed to make payments on bank financed new boats. Bank repossessed boats are usually newer models with low hours. Such boats are usually purchased by used boat dealers for resale.
 
Boat clubs, boat rental and boat charter companies also sell at boat dealer auctions. Their boats have very high hours and excessive wear, but are good mechanically with all maintenance up to date. Exporters and foreign buyers bid on such boats, attracted by very low prices.
 
New boat dealers sell used boats, they got on trade from customers, who buy new boats and trade in their older boats. Some boaters change boats every couple years in this manner. Such boats usually sell somewhere between wholesale and retail price, as new boat dealers have the option of selling traded in used boats at their dealership at full retail prices.
 
If you can handle minor mechanical and cosmetic work and are not afraid of bidding on a “cat in a bag” — you can save about 25% off retail in the summer, or as much as 50% during a snowstorm sometime between Christmas and New Year holidays. I got my Auction Access card in 2006 and speak from experience.
 
Read more
11 august 2019, 23:17    Администратор по умолчанию News 0    0    0 0

Cheap boats from insurance salvage auctions

Insurance salvage boat auctions like Copart www.copart.comand Insurance Auto Auctions www.iaai.comsell thousands of boats every week at a fraction of the book value.
 
Insurance boat auction and salvage boat auction inventory consists of boats, purchased by insurance companies from their customers after an accident. This includes not only boats with crash damage after a collision, or water damage when a boat is sunk, but also theft recovery, storm damage, or any incident where a person was seriously injured.
 
Rogue dealers sometimes sell badly damaged boats with superficial repairs and concealed damage at insurance auctions. Insurance companies themselves never conceal damage for liability reasons.
 
Newer boats sold at insurance auctions are purchased by boat repair shops to be expertly restored and resold. Many are purchased by boat dealers and boat repair shops from other countries. A few are purchased by dismantlers and scrap yards to be disassembled and sold for parts. 
 
If you can handle serious engine, electrical, and/or fiberglass work — this is a chance to get a boat of your dreams without taking out a mortgage. Lightly damaged boats are sold at 35% below book, boats with moderate damage sell at roughly half the book value in the summer and as much as 80% off during the winter.
Read more
11 august 2019, 23:15    Администратор по умолчанию News 0    0    0 0

How to sell your boat fast

  1. Price your boat reasonably.
Check NADA and BUC values, look at similar boats for sale at similar venues.
Prices on Yachtworld are a poor guide if you are selling on Craigslist or eBay.
  1. Would you buy this boat now at that price?
  2. Stage your boat for pictures. Remove junk from the boat and the background. Frame pictures the way it’s done on the manufacturer’s website and tell a compelling story.
  3. Get the boat detailed. Compound and wax if needed. Clean the bilge and the head, remove rust if any.
  4. Fix any obvious deficiencies and have maintenance receipts available for inspection
  5. If a trailer is included make sure it is roadworthy, tires are good and the lights work.
  6. Unlike buying a car — boat purchase is an emotional decision. Give potential buyers every reason to fall in love with your boat.

Read more
11 august 2019, 22:57    Администратор по умолчанию News 0    0    0 0

R. I. P. websites

  • Static, dated content Filled with ads
  • Paywall for anything useful
  • They track your activity
  • Most content is low quality
  • No interaction
Are you:
  • Using a search engine to find information or choose a product?
  • Interact with vendors via chat?
  • Use Twitter for latest news?
  • Spend time in apps than on the web?
Then why would you rely on websites to buy or sell a boat?
Dynamic content and instant interaction is a must to succeed in sales.
Your thoughts?
Read more
11 august 2019, 22:37    Администратор по умолчанию News 0    0    0 0

How to take boat pictures like a Pro

«A picture is worth a thousand words»
  1. Take photos around sunrise or sunset, or on a cloudy day to avoid glare
  2. Take both wide angle photos to show the boat size and space onboard, but also closeups to highlight the selling points: valuable equipment, controls, luxury amenities, and anything that makes the boat feel special. Use manufacturer’s website for picture framing ideas.
  3. Focus on clean and appealing areas. Show the helm and cabin features, not bilge or engine under the cowl. Take pictures like a yacht broker, not a mechanic or a surveyor.
  4. Show most attractive pictures first and arrange them to tell a compelling story.
  5. If possible — take pictures of the boat running at full speed. Smiling girls onboard help sell the boat. For a fishing boat show your prize catch.
  6. As long as your boat is detailed and staged properly — take as many pictures as you can. Distant buyers rely on pictures to decide which boat to make an offer on and often use cosmetic condition to make guesses at the mechanical condition.
  7. Be sure to photograph any convertible feature of the boat such as convertible dinette, bow cushion filler, cockpit table, casting seats, camper canvas enclosure, etc.
  8. Tell a compelling story, but don’t lie. If the boat has problems you are not going to fix — disclose them upfront to avoid having to drop the price or lose the sale upon inspection.

Read more
10 august 2019, 14:43    Администратор по умолчанию News 0    0    0 0

Salesmen are dead? No, salesmen are reborn!

What is the role of a salesman in the age of social networks, online stores, chat bots, and all-knowing search engines?

In the past salesmen had a significant advantage over the buyers — acess to information. Buyers did not know exact pricing and availability, range of options, alternatives and competing products, promotions, etc.
Presently the information superiority is with the buyer. With sufficient time and effor the buyer will be better prepared to deal, ofen knowing more about the product than the sales person he or she is likely to meet.
Yet the sales profession is not dead. According to the Bureau of Labor Statistics the industry is projected to grow at 3% per annum. In 2018 Sales Engineers, who sell complex technical and scientific products and services to businesses had a median annual salary of just over $100,000.
How can a salesman earn his keep in the current techological and economic environment?
* Custom-made solutions, which meet the client's stated and implied needs precisely.
* Consultative sales, helping the client find or create a solution to stated needs, or tools to achieve a desired goal.
* Salesman acting as a sounding board for new ideas, a therapist, or a compassionate listener.
* Identifying new needs, creating new markets — salesmen are in a unique position to see what's missing.
Are you in sales or have you worked with a salesman, who made shopping a stress-free and pleasant experience? Please share your thoughts.
 
Read more
07 august 2019, 22:30    Администратор по умолчанию News 0    0    0 0


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